GENERAL CHARACTERISTICS OF THE PEDAGOGICAL TECHNOLOGY OF FORMING THE PROFESSIONAL IMAGE OF FUTURE JUNIOR BACHELOR JOURNALISTS

Abstract

The purpose of the article is to highlight the essential characteristics and main structural components of the professional image and to analyze the methodological aspects of the usage of pedagogical technology for the formation of professional image of future junior bachelor journalists during their studying at colleges. To realize the goal, we have used a set of theoretical methods such as structural analysis and systematization of scientific psychological and pedagogical publications, which have provided an opportunity to substantiate the conceptual principles and approaches to understanding the essential characteristics of professional image; analysis, synthesis, classification and generalization to clarify the components of professional image. The used methods of scientific research have made it possible to substantiate the need for the development of pedagogical technology by forming the professional image of students of the specialty 061 «Journalism» at colleges and to describe its main constituent elements.

The article has revealed the author's approaches to the problem of forming the professional image of future junior bachelor journalists based on the usage of pedagogical technology. Based on the generalization of the scientific literature, the essential characteristics (stability, activity, evaluability) and components (motivational-value, cognitive-knowledge, conative-activity, and personal-reflexive) of the professional image have been characterized. The main focus has been put up on highlighting the methodological aspects of using pedagogical technology for the formation of the professional image of future junior bachelors of journalism during their studying at colleges. From a methodological point of view, the pedagogical technology of forming a professional image among students of the specialty 061 «Journalism» covers the purpose and tasks; scientific and methodical support of practical activities; is based on the usage of optimal methods of forming a professional image; covers the stages of practical activity and parameters for evaluating the expected results. It has been proven that competently developed pedagogical technology contributes to the creation of constructive actions of college teachers during the formation of a professional image of future journalists. The pedagogical technology has emphasised on the set of practical factors that affect the effectiveness of the formation of a professional image among future journalists studying at colleges.